Tuesday 13 August 2013

ECTAD


https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQXlmuCDVa7KgzKZYghTvCf5io5Q5w6KhYjFMF287vkv2Uo0DjHGAWhat is?
ECTAD is The Eastern Caribbean Trading and Agriculture Organisation. It is a registered non-profit, non governmental farmers based rural development organisation that was launched in 1995

Mission
Its Mission is to improve the quality of life for rural farm families throughout St. Vincent and the Grenadines and the Caribbean. ECTAD has over 20 volunteer coordinators and over 500 members covering North and South Leeward, North and South Windward and Marriaqua.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFLfQo0yC_51w6cR88R8xcEhxzCO1dKhK8hvzv80lUSTb2DP_MKzG9_7YaJuGmMg4Scndt2i9NEQwwOgzqk28CgCGafXFrNVIdYjwgn57_bdBvEvFxTSa4p-13HVx-Pozr9a7YiyLYhro/s320/Picture1.png

Main Fields of Activities
  1. Training
  2. Production Planning,
  3. Group Leadership and Development
  4. Good Agriculture Practices
  5. Marketing (Local and Overseas),
  6. Information and Communication (e.g. Manuals and Newsletters)
  7. Technical Support for local cooperation and regional integration of farmers’ groups
  8. Youth and Women Development
  9. General rural development (village clean-ups, disaster preparation, HIV awareness activities etc). These activities are carried out by village groups based on their needs
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUM5dt5PnNPsWt04n65NDBFH5EBG7c8Z5Fnipe0WN8mZVxem-680l38vVGs-E7byoYv3It8oxkeDMop4ivXr2ScLx7BxWd6zYreZF8Qxytdtx30x0XJlaybTgXNvHqGBGrbS8s9F2ktXI/s200/100820131774.jpg
ECTAD Shipment Boxes
Marketing

ECTAD does not burden itself with paid staff. All activities finance themselves.  One such   activity is marketing. The marketing pays for itself by ensuring a cost management system from farm to market. This also involves grading and packaging for shipping and distribution. 

A key produce that is currently exported is dasheen/taro. Using the boxes indicated at right. Such levels of branding allows the organisation visibility and its own corner of the niche market.

No comments:

Post a Comment